The Strategy

Cal AI’s success wasn’t built on celebrity endorsements or massive ad spends. It was built on systems, niche targeting, and founder-led storytelling that turned users into superfans.

1. Influencer Marketing at Scale

Recognizing that traditional influencer programs are hard to scale fast, Cal AI partnered with Founders Arm to build an automated influencer engine.

Key Moves:

• Onboarded marketing assistants to source up to 1,000 influencers/day

• Focused on fitness, self-improvement, and wellness creators

• Managed for a $5 CPM target, maintaining profitability while scaling reach

• Prioritized consistency over celebrity—micro-influencers created authentic, repeatable buzz

📊 Result: 100M+ monthly views from influencer-generated content

2. Founder-Led Viral Content

Zach Yadegari didn’t just build the product—he became its best spokesperson. Through relatable, demo-style TikToks, he showed how the app worked in real life: snapping pics of meals, getting instant nutrition info, and tying the app’s features to everyday goals like weight loss or muscle gain.

📈 TikTok content consistently drove surges in downloads and visibility
🔥 The hashtag #calai racked up millions of views

3. Micro-Influencer Momentum

Cal AI skipped the mega-influencers and focused instead on everyday creators who had loyal followings and lifestyle alignment. These partnerships drove:

• Higher engagement rates

• More trust-driven conversions

• Scalable content creation at a fraction of the cost

💬 Think: fitness vloggers, meal preppers, health habit accounts—not ads, but real integration

The Results

💰 $2M MRR within 8 months of launch
📱 5M+ app downloads
🚀 $24M ARR by Year 1
💡 Became one of the fastest-growing health tech apps in the U.S.

Yechi Growth POV

Cal AI proves that the next generation of breakout brands won’t rely on billboards or broad TV campaigns—they’ll build trust and scale through systems.

For diverse and mission-driven brands, this is a roadmap:

• Build creator systems, not one-off collabs

• Let your founders or fans tell the story

• Use automation to unlock volume and velocity

• Don’t just chase reach—optimize for resonance

At Yechi, we help brands build this kind of growth engine from the ground up—blending content strategy, performance marketing, and relationship-based influencer models to create scale that feels sustainable, not chaotic.